Before I stepped back and looked at what ingredients were in my products, guess what I did?

I would stroll down the aisle of a store and look at the products. Some would have these beautiful green leaves on them and I would think, “That one looks natural. I am going to give it a try.”

So much has changed since those days! I have learned so much!

Do you know what was happening to me as I walked down those aisles? I was being fooled by greenwashing.

What is greenwashing?

It is a consumerism issue that affects individuals who are trying to make the best natural choice for themselves and their families, but they have not started their journey into natural living, so they make a choice based on what “looks” to be the most natural product. AKA: a business claims a product is eco-friendly, but they are spending more resources to let you know that, than implementing it into their business practices.

As we know, looks can be deceiving. You are being greenwashed.

Greenwashing is the disinformation disseminated by an organization to present an environmentally responsible public image. (Operative word, present.)

Is the product natural? No. Are the ingredients safe? No. Is the company practicing environmentally friendly practices? You got it, most likely the answer, again, is no.

No one wants to be taken, so here are a few things to watch out for when you are out and about looking for a new product. You can keep these things in mind and steer clear of them since you will understand what to avoid.

  • No Proof: If you are looking at a product that is claiming to be natural or organic, look for its certification. If it has organic properties in the product, it will be certified.
  • Being Unclear: If a product you are looking at uses green terms, like non-toxic, all-natural or environmentally friendly, realize these are broad terms. If there is no proof, like stated above, it may just be a marketing ploy to pull you toward their product that is not clean at all. It all boils down to profit. A company or business may make this claim to sell more products.
  • Looking Green: So many brands do this—they will take their merchandise that is an average conventional product and make packaging around it that has flowers, plants and green leaves giving the impression that it is naturally-derived, when clearly it is not.

How can you tell if something is being greenwashed?

  1. Check out the company’s website to see if the claims are true. If there is a lot of ambiguity and no true information that is specific—it is greenwashing.
  2. Are the words on the product misleading? Does the packaging say a bunch of nothing? Make sure that there are sources to their claims, like certifications.
  3. Trust yourself. If your intuition tells you that the company’s advertisement is just trying to get into your purse. Take that at face value.
  4. And if all else fails—-Google it or use your Think Dirty app!

I no longer walk down the aisles and fall for these tricks. (I have come to find a company that gives me all I need in clean products and is a click away, so I don’t even need to get off my bum.)

The good news is that people are demanding healthier products (and rightly so) and are seeing the benefits of products that are based in nature not chemicals.

Companies like those mentioned above, please just save your time. Consumers are smarter than you think and growing smarter every day. Put your money where your mouth is and do what you say. In the meantime, I will happily meander through the aisles not giving your products a second glance, knowing I can purchase the real deal.

If you are interested learning more and want help switching over to products you know are safe please check out my tab on the menu bar called Oils so you can start your journey and my Facebook and  Instagram .